Most brand origin stories are carefully crafted after the fact. Somerbella's origin story is refreshingly simple: their founder, Serena, woke up one morning and said "canned mimosas."
At the time, ready-to-drink canned mimosas didn't exist. The idea felt too good to ignore. She shared it with her husband — a talented winemaker — and Somerbella was born. A husband-and-wife team with complementary strengths: Serena had the vision, her husband had the winemaking expertise. Together, they set out to create a new standard for wine cocktails.
They're building it on Shopify, powered by CrushSuite.
No Shortcuts, No Concentrates
The ready-to-drink cocktail market has exploded over the past few years, but most of what's on the shelf is made the fast way — from concentrate, with artificial flavors, sweeteners, and whatever it takes to hit a price point. Somerbella took the opposite approach.
Every Somerbella cocktail is crafted in small batches using premium wine made from organic grapes, real organic fruit juices, and fresh herbs and spices. Never from concentrate. No artificial flavors. No artificial sweeteners. The cordials used in their spritzes are made in a kitchen, not a lab. Everything is produced in a winery by a dedicated winemaker using sustainable, hands-on methods at every step.
This matters because consumers can taste the difference. The RTD category is growing fast, but it's also maturing — and as it matures, the brands that win are the ones that deliver real quality, not just convenience. Somerbella is positioning itself at the premium end of that market from day one, and their ingredients list backs it up.
Sustainability Built In, Not Bolted On
Somerbella's commitment to sustainability isn't a marketing afterthought — it's embedded in their operations. They use compostable eco-rings instead of plastic. Their shipping materials are biodegradable. They make electric-vehicle deliveries where possible. And their winemaking process is designed to minimize environmental impact at every stage.
For a canned beverage company, packaging decisions matter enormously. Aluminum cans are already one of the most recyclable beverage containers available, but Somerbella goes further by addressing the secondary packaging — the rings, the boxes, the filler material — that often undermines the environmental benefit of the can itself.
This kind of comprehensive sustainability thinking resonates with the same consumers who are driving demand for organic, clean-label products. They're not just reading the ingredients. They're looking at the whole picture — and Somerbella gives them a brand they can feel good about from ingredient to delivery.
The Somer Club
Somerbella runs the Somer Club — a subscription model that's worth paying attention to because it gets so many things right that traditional wine clubs get wrong.
Members choose between monthly or bi-monthly shipments. They can mix and match their favorite cans or commit to a single cocktail. It's 12 premium cocktails per shipment starting at $89 plus taxes and shipping. No sign-up fee. No commitment. Cancel anytime before the next shipment goes out. You only pay before each shipment ships.
Read that list again. No sign-up fee. No commitment. Cancel anytime. Only pay before shipment. This is exactly the kind of low-friction, consumer-friendly subscription model that younger buyers demand and that most traditional wine clubs refuse to offer because they're built on the assumption that commitment and friction create retention.
Somerbella understands that retention comes from product quality and customer experience — not from making it hard to leave. When your product is good enough that people want to stay, you don't need to lock them in.
Why RTD Wine Cocktails Matter for Shopify
The ready-to-drink category is one of the fastest-growing segments in the beverage industry. Wine-based RTDs in particular occupy an interesting space: they're subject to wine shipping regulations in most states, which means they need the same compliance infrastructure that wineries use.
For brands like Somerbella, this means that the same Shopify-based DTC stack that powers traditional wineries — compliance connections, state-by-state shipping rules, age verification, fulfillment partner integration — works just as well for canned wine cocktails. The product is different, but the regulatory reality is the same.
This is another example of why building on flexible, modern ecommerce infrastructure matters. Somerbella isn't a traditional winery, but they need the same compliant DTC capabilities. When your platform can support everything from a Mendocino Ridge Pinot Noir to a canned organic mimosa, you're building infrastructure for where the industry is going — not just where it's been.
Check Them Out
Somerbella is proof that the best ideas sometimes come from the simplest places — even a dream. If you're looking for a ready-to-drink cocktail that's actually crafted with real ingredients by real winemakers, they're setting the standard.
Visit Somerbella and taste what a wine cocktail is supposed to be.
